Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima.

Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor...).

And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan's beigest beige...

Now, wouldn't it be interesting if Kia responded with a 'beige' answer / commercial to Subaru's campaign?

Link: 2011 Mediocrity Sedan

______________________2011 MEDIOCRITY SEDAN______________________

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_______________________2011 SUBARU LEGACY_______________________

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__________________________2011 KIA OPTIMA__________________________

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__________________________2004 KIA OPTIMA__________________________

Subaru Announces First All-New Boxer Engines in 21 Years

Fuji Heavy Industries Ltd. (FHI), Subaru's parent company, has released details on its third-generation four-cylinder boxer engine that will be available in 2.0-liter and 2.5-liter displacements. This is the first overall renewal since the second generation was introduced in 1989. The horizontally opposed flat 4 has been a mainstay of Subaru's Impreza, Forrester and Legacy models for some time.

Subaru claims that fuel efficiency is up by 10%, thanks to a compacter combustion chamber and longer stroke, variable-valve timing (which Subaru calls Active Valve Control System) on both the intake and exhaust valves, lighter pistons and connection rods, a more efficient and compact oil pump and separate engine cooling circuitry for both the block and head.

Power for the 2.0 L engine remains the same at 109kw / 150HP, while torque is up 5 Nm to 196.

The new boxer engine has a slightly higher compression ratio of 10.5 (up from 10.2), a shorter bore (84 mm, down from 92) and longer stroke (90 mm, up from 75). Subaru has yet to release details about changes to the 2.5-liter unit.

The first Subaru to receive the third-generation boxer engine will be the Forester.

By Tristan Hankins