Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima.

Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor...).

And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan's beigest beige...

Now, wouldn't it be interesting if Kia responded with a 'beige' answer / commercial to Subaru's campaign?

Link: 2011 Mediocrity Sedan

______________________2011 MEDIOCRITY SEDAN______________________

___________________________________________________________________

_______________________2011 SUBARU LEGACY_______________________

____________________________________________________________________

__________________________2011 KIA OPTIMA__________________________

____________________________________________________________________

__________________________2004 KIA OPTIMA__________________________

Nissan Juke Ad: Crossovering to Cross-dressers?

I've watched this bizarre Nissan Juke ad about four times (that I'll admit to), and I still can't for the life of me get the point. For all intents and purposes, it's about dreaming, energy, and possibly angled at people who are emo/hip or worse; all this while the Juke is on your mind. Then your hair gets frizzy and washing machines blow their loads.

As some of you may remember, way back when I first started here my little bio picture appeared to be a gay pirate. That being said, one would think I was far enough outside the box - at least back then - to get this artsy ad, but...nope. I even tried to put myself in the mindset, but still nothing.

There's a nice, calming soundtrack by someone that sounds like Regina Spektor and a few different cross-dressers by my count, but what's the point? Is it just being weird to be weird?

Hand to God, I will deposit $5 US into the PayPal account of the first person to explain this ad in the comments to the point where it makes sense. Otherwise, I'll die thinking that the Juke is a crossover for cross-dressers or something back-alley poetic like that.

By Phil Alex

Via: Thetruthaboutcars

Audi Brand Promo: Nothing Sticks Like Quattro [with Video]

At the Toronto International Film Festival (TIFF) in Canada, communications Company Lowe Roche has stuck hundreds of 1:43 scale Audi quattro models to metal surfaces as part of an ad campaign by Audi.

Fitted with strong magnets and stuck to lamp posts, newspaper boxes and the like, passers-by were encouraged to remove the die-cast models and take them home with them. On the underside of each model is a sticker that reads, "Nothing sticks like quattro."

The models include the Audi R8 coupe / convertible, Q5 SUV and TT.

"We wanted to give people a real demonstration of how great the [quattro all-wheel-drive] system is. It's also a great way to get the brand into the consumer's hand." said Geoffrey Roche, company founder and chairman of Low Roche when asked about the campaign.

Audi is also pushing its wares through magazine and newspaper ads, escalator wraps and online advertising through the festival, which is held annually each September.

By Tristan Hankins

___________________________________________________________________